Intrinsic Group

Social Media versus Online Marketing

// August 2nd, 2010 // News

Film Industry Network Cannes Edition FINTV/iMedia Launch

It is quickly being discovered amongst several businesses that promote their BRANDS online that there is a huge gap in the services that support branding, and those that support a companies ROI. In the generation of the ‘Social Guru” many companies are placing their advertising budgets in the hands of under qualified branding companies who can get them seen online! but have no capacity to sell their products or services to consumers who are plugging in to Twitter, Face book, and You tube. One reason businesses don’t see a return on investment is because they don’t fully understand the ‘branding’ service. Companies who buy online social marketing believe they are paying for advertising. There are even companies that leave it to current employees with no advertising or sales experience to update their social sites and this usually leads to disaster. Social media can be used to elevate brand awareness, however, the most constructive use is when an advertising campaign is attached to the project.

Do your homework when picking the team who is going to support the sales of your product. Online advertising is a lot less expensive then the typical ad campaigns, featuring print, billboards, radio and television and if chosen wisely the team you select can really bring home the return you are seeking in this new arena.

Talk to us about building your “smarter’ ad campaign online. Our grass roots campaigns have been implemented around the World and have always been highly successful for our clients in regards to elevated sales. Let us take you there!

Iain Alexander is a Social Media expert in France who dominates the industry by utilizing technology and necessary tools to promote his FIN blog site. In partnership with Intrinsic they have elevated that support into advertising and marketing campaigns for companies, entertainers and organizations around the World.