Social Media and Charitable Holiday Fundraising

// October 21st, 2010 // Uncategorized

Event marketing during the holiday season is the best way to utilize your advertising budget.  Fund raising and business product launches have greater marketing power when partnered with special “causes.”  Companies that support charities, and sponsor events that “give back” seem to get the preferred dollar based on that “good” credibility factor.  Brands like Nike, Macy’s, Comcast and other national product providers usually have local ties with businesses in an effort to gain local consumers during the busiest spending time of the year.  For 80 years families have gathered to watch the Macy’s “Thanksgivings Day Parade” on television which hosts hundreds of brand sponsors on floats, during commercials and in the audience along the parade route.  The logos and pitches can be seen on television sets across the country and it results in Millions of dollars revenue based on the media exposure.

http://en.wikipedia.org/wiki/Macy%27s_Thanksgiving_Day_Parade

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